Tag Archives: press release

Lucas Fox International Properties Appointed To Manage The Marketing And Sales Of The ‘Life Marina Ibiza’ Luxury Residential Development.

Lucas Fox International Properties, the Barcelona-based luxury real estate specialist has today announced their exclusive appointment to manage the marketing and sales of a luxury residential marina development in Ibiza, designed by world-renowned French architect, Jean Nouvel.

The development comprises two buildings, both of which will be completed in the summer 2012. The first, Las Boas de Ibiza, offers 179 beautiful apartments, each with its own unique design and boasting huge terraces with panoramic views of the Mediterranean, Ibiza Old Town and the island of Formentera. The second, Patio Blanco, offers 107 properties, all with terraces and clean lines based on a traditional Ibiza building, skilfully executed to produce light filled apartments that appear to float on an island of water.

In both buildings, Jean Nouvel’s award winning contemporary architecture is complemented by the stunning visual impact of gardens (designed by eminent botanist Patrick Blanc) and water features, the intention of which is to blur the line between nature and the artificial. The terraces of the apartments also showcase the vibrant work of renowned painter, Alain Bony.  The apartments range from a spacious 65m2 for a one-bedroom apartment to a huge 300m2 for a penthouse and all feature the highest quality fixtures and fittings.

This exclusive development is perfectly located on the Paseo Juan Carlos, just metres away from the famous Marina Botafoch. It offers great access to Ibiza’s best boutique shops, restaurants and nightlife, including Pacha nightclub.

Alex Vaughan, Director of Lucas Fox stated, “We are very excited to have been given the opportunity to work on the marketing and sales of Life Marina Ibiza. In my opinion this is the most interesting and exclusive development currently for sale in the Mediterranean and an excellent long-term investment opportunity. The collaboration of the renowned Jean Nouvel with talented designers has resulted in luxurious, exceptional apartments, which still very much express the creative, hedonistic side of Ibiza. Each individual property is like a piece of art.”

“We are also very optimistic that the unique qualities of this development and the healthy Ibiza property market will allow us to quickly sell the remaining units” he continued, “Our Ibiza operation has been gaining strength and, as has been shown in our latest market report, the higher end of the market in Ibiza remained stable throughout 2011 and there appears to be ever increasing interest in luxury properties across the island. We feel very confident we can transfer our success with foreign investor clients on Ibiza to the Life Marina project.”

Lucas Fox International Properties Today Announce The Appointment Of A New Sales Executive To Their Costa Brava Office

Lucas Fox International Properties today announces the appointment of Aurea Farzam as a sales executive in their Costa Brava office. This expansion of the Lucas Fox Costa Brava operation reflects the continued interest and demand for high-end property in this beautiful, sought-after region of Northern Spain. Farzam brings a wealth of knowledge and experience in luxury property sales, having worked most recently as a Sales Executive for Sotheby’s in the Costa Brava. She has extensive, in-depth experience of the luxury property market and a proven track record of securing high-end residential deals.

Commenting on her recent appointment, Farzam stated, “Although an English native, I have lived in Spain for ten years and I’m a fluent Spanish, Catalan and French speaker. This should certainly prove beneficial to Lucas Fox’s international clientele who have come to expect the highest levels of service from the Lucas Fox team. My extensive knowledge and experience of the Costa Brava also means that I can offer clients essential, informed advice about the local real estate market.“

Tom Maidment, the Director of Lucas Fox Costa Brava commented, “We are very pleased to welcome Aurea on board and are confident that her input and industry experience will further increase the success of our operation in the Costa Brava and inland Girona.”

He further stated: “Lucas Fox has seen a consistent demand for high-end residential properties in the Costa Brava region. In line with the expansion of our other offices in Spain and the Balearics we are highly motivated to build on our success in the area and strengthen our service offering to both international and national clients.”

Alexander Vaughan, Director of Lucas Fox commented “This hire shows our commitment to expansion in this highly sought-after area close to Barcelona. We are sure that Aurea’s expertise will prove invaluable to our Costa Brava operation.”

Lucas Fox Moves into 2012 with Increased Turnover, Property Portfolio, Specialised Staff, Products & Services

Lucas Fox International Properties today announce their most successful operational year to date.  Despite tough market conditions for Spanish real estate the company has gone from strength to strength in 2011. During 2011 the agency doubled its staff, client inquiries, web-site visitor traffic, and its service offerings.

The company ended 2010 hiring key internal personnel and forming strategic alliances. These resources enabled the company to capture the largest portfolio of high end, luxury and boutique properties for rent and sale in Barcelona City, Barcelona surroundings and Costa Brava. In quarter one, 2011 the company opened its Ibiza office, which has already gained a strong market position on the island. In quarter four, 2011 the company formally announced the office opening in Mallorca.  Juan Antonio March, the former Spanish ambassador to Russia became a shareholder in Lucas Fox Mallorca and will lead on internal strategy and consulting for Russian and Eastern Europe relations.

In terms of transactions quarter three, 2011 marked the agency’s best to date closing with 19.5 Million Euros.  Alex Vaughan, Director of Lucas Fox commented on the company’s performance in 2011, “We are delighted that the results from 2011 exceeded our forecasts and expectations. This is down to two key elements: High quality property that we know will appeal to our database of international clients and developing client relationships. The secret of our success in 2011 was simple: Invest in the client, and ensure clients get the best from the transaction and want to continue a relationship beyond.”

Vaughan clarified and substantiated the agency’s approach to client relationships, “In an industry suffering harsh publicity and economic downturn the facts speak for themselves. Last month alone we received 125 qualified buyer enquiries just from referrals.”

For the coming year the company is optimistic. Vaughan explained,  “Our transaction pipeline is already looking strong and the outlook for the year is very encouraging.  We start 2012 with over 5,000 active property buyers registered from Northern and East Europe, Russia, Scandinavia, the Middle East, the U.S and China.”

In 2011 Lucas Fox started a host of client and service initiatives.  The services include the following internal groups: Commercial & Investment Property, Country & Sporting Estates, Lifestyle Management, and Corporate Rentals. The company has acquired key internal staff to oversee and support its existing and new service channels.  The agency plans to expand its web presence further in 2012.

Aimar Valls, Head of Commercial & Investment Property commented, “In the last year we have received a dramatic rise in both the quantity and quality of enquiries for commercial and investment property. Central Barcelona is a hot-spot for hotels, hotel projects and buildings with potential for tourist apartment rentals.”

Anthony Leaton, Marketing Director at Lucas Fox commented, “During 2011 we increased internal marketing activities, which had a big impact on our performance. We have doubled client enquiries and increased web-traffic to over 40,000 monthly visitors.”

Leaton outlined future projects for the company, “Our marketing team has grown significantly and in 2012 we will see new strategic alliances, improved and increased web development and new social media channels. There are other surprises. We’re keeping these closer to our chest.

- END -

Lucas Fox International Properties announces launch of Lucas Fox Mallorca

Lucas Fox International Properties today announces the opening of their new Mallorca division. The launch reflects the company’s ongoing commitment to the Balearic Islands and follows the opening of an office on Ibiza at the start of 2011.

The Lucas Fox Mallorca office aims to offer a high end portfolio of the most desirable properties on the island and combine this with the company’s standard high level of client service and innovative marketing.

The new company is strengthened by the involvement of Rafael Calparsoro as regional director for Mallorca. Calparsoro brings over 20 years of experience of Mallorca real estate and has instructions to sell some of the island’s most exclusive properties.

Juan Antonio March, the former Spanish ambassador to Russia will also participate in the new venture. March owns properties on Mallorca and has been instrumental in raising the island’s profile amongst high-end Russian clients.

Alexander Vaughan, Director of Lucas Fox International Properties commented as follows:-

“When the opportunity to work with Rafael Calparsoro came up we couldn’t say no. Rafael has a reputation for working discretely with the top properties and clients on Mallorca and is the perfect choice to head up the new division of our company.

Juan Antonio March is committed to helping Lucas Fox Mallorca become the first stop for Russian clients looking to acquire first class properties on the island. His knowledge of the island and contacts amongst the elite of Mallorquin property owners will prove invaluable to the company’s success.

Both appointments compliment Lucas Fox’s strength for attracting international clients to the island.”

The launch of Lucas Fox Mallorca fulfils Lucas Fox’s plan for expansion for 2011.  Just like Ibiza, Mallorca attracts high-end buyers from the UK and Europe, especially Germany, France, Switzerland and Scandinavia. There is increasing interest in Mallorca from buyers from the USA, Russia and the Middle East.

Mallorca boasts a varied range of property types that appeal to a wide range of buyers. Property types offered by Lucas Fox Mallorca include penthouses and palaces in the capital centre Palma, incredible country estates and state-of-the-art modern villas on the coast.

Buyers, in turn, are attracted to the island for the laid back lifestyle, great facilities including international schools, ease of access from all European airports and a safe, beautiful environment. Mallorca has and continues to present a solid long-term investment opportunity.

Vaughan outlined the company’s rationale for the Mallorca expansion, “We have always had an eye on Mallorca which remains one of the first choices for high end international property buyers in the Mediterranean. The last few years have been tough for the Mallorca property market but there are signs of improvement and we are confident that Lucas Fox’s approach will be successful on the island. The combination of partners bring a winning combination of experience, properties and international client contacts to the table and we are confident that we will close a number of high value transactions in 2012 ”.

Rafael Calparsoro commented on the new venture, “I am confident that Lucas Fox’s approach and ethics will make them the agency of choice for buyers and sellers of Mallorca’s most exclusive properties. Their proactivity and professionalism will make them unique on the island”.

Anthony Leaton, Marketing Director expanded on the company’s client approach, “We will continue to explore and implement new communication channels to acquire, maintain and secure buyer and sellers in Mallorca. We are working on our portfolio of properties and reactivating existing buyers and investor interest in Mallorca”.

Notes to Editors:
The Company:

Founded in 2005, Lucas Fox specialises in offering quality luxury properties, a professional approach and a high level of service. The company has offices in Barcelona, the Costa Brava, Mallorca and Ibiza.

Services

This expansion includes the full service range from Lucas Fox. These services include property and rental management, lifestyle management, corporate rentals, investment and commercial property, property search, plus country and sporting estates for outdoors enthusiasts.

 

Lucas Fox International Properties Opens New Property Division: Country & Sporting Estates

Lucas Fox today launches a bespoke country & sporting estates property service. A new department has been created to offer the best selection of equestrian, hunting and country sporting luxury estates in the Iberian Peninsula.  The company’s rationale for the new service is to respond to increased client demand for large high-end country properties. The agency has appointed a country and equestrian property specialist, Charlotte Rodriguez-Banks to oversee the new division.

The agency proactively identified a niche group of international clients who are actively looking for solid investments in Spain and interested in country lifestyle pursuits. Having identified the trend the agency followed up on client and vendor enquiries and concluded that there were two main buyer types. One category of buyer looked at enjoying the property with recreational land assets and the other looked to convert the property’s land assets into professional sporting and country lifestyle businesses.

Alex Vaughan, Director of Lucas Fox summarized the company’s intentions for the forthcoming year with the new division, ”The new country and sporting estate offering enables us to service a very interesting client profile and aggressively grow into new regions throughout the Spanish peninsula. We are proud to be the first agency to offer a specific country estate portfolio throughout Spain.  We already had a strong portfolio of properties in Cataluña and over the last two quarters we have further expanded into Andalucía, Valencia and Mallorca. By the end of 2012 we plan to offer the widest selection of country and sporting estate properties in Spain”.

The real estate agency has quickly acquired instructions on a number of superb properties over the previous few months and plans to immediately market its product range.

Anthony Leaton, Marketing Director of Lucas Fox stated, “We launch the new service with approximately 500M EUR of properties in our portfolio and we have already attracted a significant level of enquiries when we had soft launched the service. Now we are heavily promoting this new service via all communication channels.“

Leaton concluded on the company’s marketing strategy, “In the next few weeks, we will be producing a market report outlining the strength of Spanish country real-estate. This will interest residential buyers and commercial investors”.

Charlotte Rodriguez-Banks, has been appointed to spear-head the new department. She enjoys over 25 years high-end luxury real estate experience, and is well known within the country pursuit community for her equestrian, hunting and sporting expertise.

 

Rodriguez-Banks added, “We are kick starting the new service with an exceptionally strong property portfolio of residential, investment and commercial properties for country pursuit enthusiasts. Recent instructions on exclusive properties such as the Montenmedio Golf and Country Club and Mas El Castell are a testament to the company’s strength in attracting high-end commercial and residential estate vendors to Lucas Fox”.

Vaughan, summarized the new appointment, “The department, headed by Charlotte, is in line with our company policy of offering high quality staff expertise to offer our best property search and advice”.

Lucas Fox International Properties llança la versió en català del seu web

Nota de premsa Data: Dijous 12 de maig de 2011

Lucas Fox International Properties llança la versió en català del seu web

Lucas Fox International Properties llança avui el seu web en català, www.lucasfox.cat. El lloc web presenta immobles en venda i de lloguer de curt i de llarg termini a Barcelona ciutat, Sant Cugat, Valldoreix, Sitges, la Costa del Maresme, la Costa Brava, Girona, Eivissa i Andorra.

El projecte de creació del nou lloc en català va començar a principis de l’any 2011. El web, que ja està actiu, rep una quantitat considerable de trànsit de dades d’internautes locals.

Pel que fa a les raons del llançament del lloc web, Alex Vaughan, director de Lucas Fox Barcelona, va explicar: “Hem pres la iniciativa de canviar el nostre objectiu comunicatiu per tal d’oferir als nostres clients un servei millor. Durant sis anys, a Lucas Fox ens hem complagut a atendre propietaris catalans d’immobles. La finalitat del lloc web és assegurar-nos que els compradors i arrendataris catalans comptin amb una cerca en línia d’immobles fàcil i efectiva”.

Tot emfasitzant la sinergia del canvi comunicatiu, Vaughan va afirmar: “El perfil típic de visitant del nostre lloc web és d’origen internacional. La majoria de la nostra clientela ve de la resta d’Europa, dels Estats Units i de Rússia. Després de treballar a Catalunya durant sis anys, hem passat a centrar la nostra comunicació en l’objectiu d’atreure alhora els mercats nacional i internacional. El mercat català és molt poderós: el nombre de clients de la terra ha augmentat significativament en els últims dotze mesos”.

“Comptem amb personal destinat a ocupar-se del mercat local en català. El lloc web en llengua catalana evidencia el nostre compromís amb els propietaris i compradors d’immobles locals”.

- Fi -

Contactes de mitjans

Juan Torregrosa  

Lucas Fox Barcelona

Tel: +34 933 562 989

Email:Info@lucasfox.com

Nota per als editors: Lucas Fox, fundada l’any 2005, s’especialitza en l’oferta d’immobles de luxe de qualitat, en un enfocament professional i en un servei d’alt nivell. L’empresa té oficines a Barcelona, la Costa Brava i Eivissa.