Lucas Fox International Properties today announce their most successful operational year to date. Despite tough market conditions for Spanish real estate the company has gone from strength to strength in 2011. During 2011 the agency doubled its staff, client inquiries, web-site visitor traffic, and its service offerings.
The company ended 2010 hiring key internal personnel and forming strategic alliances. These resources enabled the company to capture the largest portfolio of high end, luxury and boutique properties for rent and sale in Barcelona City, Barcelona surroundings and Costa Brava. In quarter one, 2011 the company opened its Ibiza office, which has already gained a strong market position on the island. In quarter four, 2011 the company formally announced the office opening in Mallorca. Juan Antonio March, the former Spanish ambassador to Russia became a shareholder in Lucas Fox Mallorca and will lead on internal strategy and consulting for Russian and Eastern Europe relations.
In terms of transactions quarter three, 2011 marked the agency’s best to date closing with 19.5 Million Euros. Alex Vaughan, Director of Lucas Fox commented on the company’s performance in 2011, “We are delighted that the results from 2011 exceeded our forecasts and expectations. This is down to two key elements: High quality property that we know will appeal to our database of international clients and developing client relationships. The secret of our success in 2011 was simple: Invest in the client, and ensure clients get the best from the transaction and want to continue a relationship beyond.”
Vaughan clarified and substantiated the agency’s approach to client relationships, “In an industry suffering harsh publicity and economic downturn the facts speak for themselves. Last month alone we received 125 qualified buyer enquiries just from referrals.”
For the coming year the company is optimistic. Vaughan explained, “Our transaction pipeline is already looking strong and the outlook for the year is very encouraging. We start 2012 with over 5,000 active property buyers registered from Northern and East Europe, Russia, Scandinavia, the Middle East, the U.S and China.”
In 2011 Lucas Fox started a host of client and service initiatives. The services include the following internal groups: Commercial & Investment Property, Country & Sporting Estates, Lifestyle Management, and Corporate Rentals. The company has acquired key internal staff to oversee and support its existing and new service channels. The agency plans to expand its web presence further in 2012.
Aimar Valls, Head of Commercial & Investment Property commented, “In the last year we have received a dramatic rise in both the quantity and quality of enquiries for commercial and investment property. Central Barcelona is a hot-spot for hotels, hotel projects and buildings with potential for tourist apartment rentals.”
Anthony Leaton, Marketing Director at Lucas Fox commented, “During 2011 we increased internal marketing activities, which had a big impact on our performance. We have doubled client enquiries and increased web-traffic to over 40,000 monthly visitors.”
Leaton outlined future projects for the company, “Our marketing team has grown significantly and in 2012 we will see new strategic alliances, improved and increased web development and new social media channels. There are other surprises. We’re keeping these closer to our chest.
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